Survey: A Client’s Perspective on Ad Agencies

Reardon Smith Whitaker (RSW) a lead generation/business development consultancy. Their U.S. managing director, Mark Sneider, recently made me aware of RSW’s third annual “Clients Perspective on Agencies” Survey. Mark thought there would be some good nuggets of in information for FUEL LINE readers. 

The 2008 Client’s Perspective on Agencies was completed by 184 key marketing decision makers from across the United States during November, 2008.  

One of the nuggets from this research reaffirms that most clients are interested in things newer and mostly digital. 



Click on this link to read the entire “Client’s Perspective on Agencies” Survey

 Also check out Mark’s new blog The Cobblers Children 
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Michael Gass, agency new business consultant, primarily to small-to midsize advertising agencies, utilizing both traditional and new media tools.

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About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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