Reardon Smith Whitaker (RSW) a lead generation/business development consultancy. Their U.S. managing director, Mark Sneider, recently made me aware of RSW’s third annual “Clients Perspective on Agencies” Survey. Mark thought there would be some good nuggets of in information for FUEL LINE readers.
The 2008 Client’s Perspective on Agencies was completed by 184 key marketing decision makers from across the United States during November, 2008.
Click on this link to read the entire “Client’s Perspective on Agencies” Survey
Michael Gass, agency new business consultant, primarily to small-to midsize advertising agencies, utilizing both traditional and new media tools.