A hazard of social networking is people will read what you write.
In the past couple of days I’ve fielded several calls regarding social media mistakes agencies have made. But I don’t think any of them can quite top this one that involved a PR firm’s biggest client.
Ad agency and PR firm principals should take heed.
David Henderson, author, communications strategist and Emmy Award Winning former CBS News Correspondent recently posted an article on his blog regarding an uproar caused by a Twitter message. A vice president of an Atlanta Pr firm had flown to Memphis, Tennessee to speak to the firm’s largest client, FedEx, about social media.
Upon arriving in Memphis the executive unwisely sent this Twitter message:
“True confession but I’m in one of those towns where I scratch my head and say, ‘I would die if I had to live here.’”
It just so happened that someone from FedEx was following the account executive’s post.
Read David’s article: How Not to be a Key Online Influencer
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Michael Gass, agency new business consultant, primarily to small-to midsize advertising agencies, utilizing both traditional and new media tools.
Ouch. Just goes to show: Be careful what you Tweet. Shared it with the agency. Good lesson for us all.
Sometimes things can go really wrong even if you don’t really mean it. It’s better to be careful what one puts up on social media websites.
what the heck is so wrong with Memphis? What, did the guy live in the Hamptons and have his nose ten feet up in the air about it?
Not just foolish to dis Memphis in the open, but mystifying. What a !@#$%^&* SNOB!