A McGraw-Hill Research study from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising expenditures during the 1981 and 1982 recession had significantly higher sales after the economy recovered. Specifically, companies that advertised aggressively during the recession had sales 256% higher than those that did not continue to advertise.
Fuel For Thought: Recession Advertising
Consultant | Trainer | Author | Speaker
Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.
He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.