400 articles on the subject of “Advertising In A Recession.”

BusinessWeek‘s online Business Exchange now has posted a synopsis and links to over 192 news articles and 202 blog items on the subject of “Advertising In A Recession.” This topic is part of Business Exchange idea, suggested by Jessica Sibley.  I’ve added an additional six “advertising in a recession” articles of my own for a total of 400.

One of my favorite agency blogs, The Ad Contrarian, has the most read article out of them all entitled Good Strategy For Bad Times, written by guest blogger Sharon Krinsky. 

Here are the top 10 “Advertising in a Recession” articles:

  1. Good Strategy For Bad Times
  2. Local Advertising Booster Yodle Growing Like A Weed, Raises $10 Million
  3. Fear Kills Businesses, Dead
  4. When the Going Gets Tough, the Tough Don’t Skimp on Their Ad Budgets
  5. The Ad Recession Is Two Years Old. How Long Will It–And Layoffs–Last?
  6. J.P. Morgan: ’09 to Be Rocky for Web and Brand Ads
  7. Shares of Yahoo sink after analyst downgrade
  8. Online Advertising – Solution for difficult Economic Times?
  9. Zuckerberg: Facebook Revenue Growth ‘Really Strong’, Still Hiring
  10. 14 Big Businesses That Started in a Recession

Check out all of the articles and post: ADVERTISING IN A RECESSION

Additional RECESSION articles that might be of interest:

 

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About Michael Gass

Michael Gass is a Business Development Consultant to Advertising, Digital, Media and PR Agencies | Speaker | Author of Fuel Lines

Comments

  1. James Aven says:

    I just got a copy of ePostMailer and I would recommend to anyone who needs to send out an opt-in email mailshot. Its the best free desktop based email marketing software I have used so far.

  2. Cool! Thanks for this list…. Now to see which one to read first… :)

    Oh and here’s my contribution to the recession advertising bin for all its worth. It was done in October last year but still relevant I think:

    http://coolinsights.blogspot.com/2008/10/marketing-strategies-in-downturn.html

  3. Well, here is a great news piece about using homeless people for advertising: