The Reader’s Digest Version of SEO for Ad Agency New Business

A recent CMO study reported that 80% of decision makers found their vendors, not the other way around. SEO is important for agency new business. You need to optimize SEO for your agency’s target audience to be able to find you. Hubspot’s marketing blog provides the shortest tutorial ever for SEO (Search Engine Opitmization).

12 concise tips for better SEO:

  1. Find keywords.
  2. Put keywords in Page Title.
  3. Put keywords in Page URL.
  4. Put keywords in Meta Data.
  5. Put keywords in your H1 text.
  6. Use keywords in the page content.
  7. Monitor your rank.
  8. Build links to your website.
  9. Read our “How To” guide
  10. Know (and increase) your Page Rank
  11. Avoid common pitfalls.
  12. Grade your website.

Read the entire article: Shortest Tutorial Ever on SEO (Search Engine Optimization)

Filed Under: New Business Tips, New Business Trends, Social Media Tagged With: , , , , , , , , , , ,
About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

Comments

  1. JackVallen says
    December 14, 2008 at 2:10 am

    Nice work, autor. This must be useful.

  2. don says
    December 19, 2008 at 10:55 pm

    that’s like the recipe for landing a cushy job:

    1. decide on cushy job to apply for
    2. [magic happens here]
    3. show up for 1st day of work

    That “12 concise tips” list is absolutely true, but the hard work behind it is why companies keep hiring mine to do their SEO!

  3. Alan Williams says
    January 9, 2009 at 7:48 pm

    This was a very informative article. I will read your blog often.

  4. Michael Gass says
    January 10, 2009 at 10:24 am

    Thanks Alan. I’m glad you found it helpful and welcome you back often. Any way that you see I can improve FUEL LINES please let me know.

  5. Michael Harrington says
    March 19, 2009 at 6:46 pm

    Thanks Michael.The article was very good specially the 12 concise tips for better SEO was very good.Michael i would also love to know what is your opinion about Web Analytic?

  6. Michael Gass says
    March 20, 2009 at 9:02 am

    and thank you as well Michael for taking the time to comment. I think Web analytics are vitally important to understanding your audience and their preferences. I have a habit of checking my blog analytics a number of times throughout the day. I prefer using Google Analytics but I’m not able to use it on my WordPress.com blog and have to rely on theirs which is a very simple analytical program.

  7. Cool Guy says
    November 29, 2009 at 1:29 pm

    That is nice to definitely find a website where the blogger knows what they are talking about.

  8. Rebecca Caroe says
    May 19, 2010 at 6:42 pm

    I find they key things to check on analytics are:
    1 – where do incoming links come from i.e. who is feeding you readers
    2 – Which articles get the most readers – this give a clue about editorial decisions