These examples represent only a few of the many companies that are effectively leveraging social media. Agencies should practice what they preach and use the tools they recommend their clients use. That includes the use of social media. It is a great tool for ad agency new business because to do it right, it forces agencies to do new business in the right way by always leading with benefits.
5 Social Media Campaigns That Worked
Consultant | Trainer | Author | Speaker
Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.
He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.