Fuel for Thought: Focus Needed for Agency New Business

“As a general rule ad agencies try to be all things to all clients for fear of losing potential business. We were no different. But narrowing our focus on a particular target audience gives us a much better focus for new business and has led to more opportunities than we could have imagined.” 

Stephanie Holland, President/Creative Director Holland + Holland Advertising, author of the blog She-conomy, A Guys Guide to Marketing to Women

She-conomy in the news: ‘She-conomy’ teaches marketers how to capture the biggest consumer demographic: Women

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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