Top 5 Twitter Tools for Ad Agency New Business

There are well over a hundred different Twitter tools that have been developed. Below are my top 5 that I use for ad agency new business that will help you  create an online community of your best prospective clients. Each makes Twitter a more powerful marketing tool for your agency’s online new business efforts.


This tool is like Google Alerts for Twitter! Put in a keyword or website, and get emails when others tweet it! Keep track of conversations that mention you, your products, your company, anything! You can even keep track of who’s tweeting your website or blog.


You can search public messages and user profiles with results available via email, RSS, JSON, and Twhirl. You can even download your own personal Twitter archive!


Keep your Twitter stream ticking over with new tweets even when you’re not in front of your computer. Publish tweets when your international followers are online and you’re asleep. Send automated thank you notes to new followers, and automatically follow new followers, if you choose to do so.


Easy management for multi Twitter accounts and brand monitor. Splitweet allows the Twitter users to compose a list of accounts and distribute their tweets, choosing their release in one or more of their accounts. You can also follow your contacts tweets from all of your managed accounts in Splitweet. And you can easily monitor your brand(s).

Twitter Karma

Basically, this is a Flash application that fetches your friends and followers from Twitter when you click the “Whack!” button, then displays them for you, letting you quickly paginate through them. By default, the list contains all your friends and followers and is sorted by last update, showing those who most recently updated first. You can sort the list alphabetically either ascending or descending by Twitter ID. You can filter the list in several ways: only friends or only followers, all friends or all followers, and mutual friends.

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About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Thanks. Great list.

  2. Great list! I just signed up for tweetbeep. I always find your blog very insightful.

    Adam Lauer | AgencyNet
    twitter: @at0m611

  3. We find CoTweet ( absolutely indispensable.

  4. Your blogs are a blessing. Thanks so much for keeping the great content flowing! Very appreciative.

  5. Thanks Geoff!


  1. […] are well over a hundred different Twitter tools that have been developed. Recently Michael Gass, my social media mentor, came up with a helpful […]

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