Attract Prospective Ad Agency Clients with Rich Content

Blogs are becoming the “gateway” to learning about your agency. Your agency’s Web site is becoming an online brochure.

As important as it was to have an agency Website it is now as important to have an agency blog.

Blogs are a fantastic agency new business tool, but only if done right.

People will flock to your blog site primarily because of good content. Your key target audience has questions you provide answers. It is that simple.

You will soon find that content is even more important than search engine placement. With good content you’ll have recurring visitors eager for your latest update. Relying on unique visitors will not give you the traffic that is sustainable. You must find a way that would encourage previous visitors to return to your site as well. This is what good content does.

Below are some simple steps that will help you build a content driven site:

  • Develop the layout that is simple and pleasant to the eyes. Focus your visitors to the content you want to share. Let your content carry your web pages.
  • Do your research. Make your content as comprehensive as possible, and your visitors won’t have to look elsewhere to find the answers they are seeking.
  • When writing your content, make sure that the first part of your piece is capable of grabbing your visitors’ interest. The challenge lies in capturing their interests and giving them what they want. This would compel them to read on and stay.
  • Always update your site with new content. Not only will the search engines love this, resulting in a higher page rank for your site, but your visitors will likewise be encouraged to return to your site for the new information.

Blogs are much easier to set up and keep updated than your agency Web site. Once you have typed your entries, all you have to do is to click on a button to publish them. Draw prospective clients with the kind of content that keeps them coming back for more.

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Michael, I think your absolutely right about this. I can’t think of any agency that wouldn’t benefit from a robust blog. Since the culture of blogging is so lose, agency blogs can include content-rich, expertise-revealing posts, as well as personality-demonstrating, fun stuff that’s easy to post and share. Of course there needs to be a professional balance between “fun” posts and thoughtful ones.

    I also think that the “standard form” of blog design can help agencies focus on the content rather than the display itself–an important shift for ad agency web strategy.

    Thanks Michael!

  2. My friend on Facebook shared this link and I’m not dissapointed at all that I came here.

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