I’m often asked don’t you ever run out of ideas for blog posts? I did have struggles in the beginning but after time, 178+ posts later, I’ve found my rhythm. I have an additional 45 drafts that I’m currently working on. I never run out of ideas for posts.
What is the key? To remember that your agency blog is about value to your target audience. It’s about them, not you or your agency. You write to provide answers to their marketing challenges and obstacles. Your blog becomes a resource and you become a trusted expert. Someone they come to know. Clients want to work with someone they no and trust.
If you are just starting an agency blog, I’ve put together 25 blog post ideas to help you get started.
- Make a list of the top ten blogs of importance to your target audience
- Be among the first to break industry news
- Provide information of industry seminars and conferences that would be of interest to your target group
- Conduct your own survey/poll and write a post about the results
- Provide your comments and links to industry articles that would be helpful to your target audience
- Develop an ongoing weekly posts of good thought provoking quotes
- Profile of industry leaders and influencers
- Provide a synopsis of research and industry reports and links to the full data
- Highlight new communication, web tools, how they work and what benefits they provide your target group
- Provide lists of online resources for
- Challenge and tell why you disagree with high level personalities within the industry when you have a differing opinion
- Report from a conference, seminar or trade show
- Provide a podcasts of a taped interview with industry leaders
- Analyze the current climate in your target groups industry
- Be among the first to identify industry and business trends that will impact your audience
- Provide an analysis of big brand best practices and mistakes
- Identify bloggers of interest and post your recommendation for them as a resource
- Review books of interest that are a help to you and share with your readers
- Identify the most important marketing challenges facing your audience and provide solutions
- Check your analytics and provide a list of your top 10 blog posts for the month, quarter and year
- Engage your audience with a contest and the ability to cast their vote or share their opinion
- Invite an industry leader to write a guest post
- Discuss industry associations
- Provide a list of your favorite links
- Post about different marketing tips and tactics
While writing a post for a agency blog always consider this question: “Will this article be of use to your target audience?”
Additional articles of interest:
- Top Ten Reasons Your Ad Agency Should Blog
- Ad Agencies On Target Blogging for New Business
- Blogging Statistics of Importance to Ad Agencies
- Not every agency should have a blog
nice list!
This is why I like jijr.com. Great posts.
Thanks Addie.
Appreciate the list and will pass it on to all our in-house bloggers!