Increasing Your Agency’s Online Footprint for New Business

I just received a forwarded email from one of my clients that I wanted to share. It was from a prospective client and the person had this to say:

“Also, I just wanted to tell you that I like what you guys are doing over at Locomotion. You guys are starting to build some buzz. I rarely heard anything about Locomotion until the past year so I thought you guys might want to know that your efforts are making an impact.”

Locomotion has created a blog, built an email data base, uses email campaigns, AdWords, PRWeb, online surveys, Twitter, LinkedIn and many other new media tools to increase their online “foot print” over a short period of time. The buzz has been generated through the execution of a new media plan for the agencies new business.

Another agency, Off Madison Ave is generating 5 inbound new business leads per day using new media.

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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