Something as simple as an email signature line is a marketing opportunity for your ad agency. Smart agencies will use it to generate new leads, highlight services, and build their brand.
Think about the thousands of emails generated by you and your agency’s staff during a day, compounded every month, every year. Does your staff always have their email signatures at the bottom of all of their emails? If not why? Can your prospective clients contact you easily?
Why it is important:
- Clients and potential clients know exactly how to easily get in touch
- It’s an added marketing tool
- It can drive traffic to your website/blog
- It quickly tells people who you are and what you do – your agency’s “elevator speech”
Email signatures are unique in their form, function and objectives. They quickly establish your agency’s brand, personal relationship and even can include a call to action.
Unlike a printed or virtual ‘business card’, email signatures have the technology potential to deliver all the convenience and clickable features of the internet.
My email signature:
MICHAEL GASS CONSULTING
Fueling Advertising Agency New Business Through Social Media
P (205) 370-7750 | michael@michaelgass.com
Blog: https://fuelingnewbusiness.com
Twitter: http://twitter.com/michaelgass
Facebook: http://facebook.dj/michaelgass
Linkedin: http://www.linkedin.com/in/michaelgass
Google +: http://gplus.to/michaelgass
I believe this is great in helping to build your personal brand. When you are looking for a career you can be specific in who you are networking with. They can see this and then connect to your other social networks for resume information. You know exactly what you are looking for and they will know how to contact you.
Thanks Jamie. Along with the branding it is a helpful convenience to your prospective clients. All of the ways they can interact with you, get a short description of what you do, links to your blog/website. They don’t have to dig for it.
Interesting article, i will come back to your blog soon, best regards
Your blog is very interresting for me, i will come back here..
Michael: Our agency also added accolades and achievements (linked to press releases) to our email sig:
Martine Hunter
Creative Director, eMedia
MLT Creative│We Make Ideas Work │mltcreative.com
4020 East Ponce de Leon Avenue │ Clarkston, GA 30021
O: 404.292.4502 x259 │ C: 404.273-2261 │ F: 404.297.8364
My Blog – BtoB BuzzTM │ My LinkedIn Profile
2009 DMA South Star Awards-B2B Integrated Marketing Campaign B2B Lead Generation Direct Mail
2009 BtoB Magazine Top 125 BtoB Agency
2009 American Marketing Assoc. AMY Awards-B2B Visual Branding
2009 MAX Awards Finalist
Love your blog. Will be attending your
New Business from Social Media event next week. Looking forward to meeting you.
/mh
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Thanks for taking the time to comment Ronna. Glad you found Fuel Lines! I hope it is a help to you.
While this is good information, I would offer a word of caution: do not include too many links, as it will make your message more likely to end up in spam folders. Therefore, include the most important links only.
Make sure your sig gives some details on what your organization does or sells. So often the name isn’t enough of a clue. More on making your email sig sell you and your products on a blog post I wrote a while ago:
http://www.glassdoor.com/blog/email-comment-signature-sell/
Now you can create a powerful custom signature that you control with button links and more.
Find out at http://www.esigmax.com
what you are missing.
I spent about a week brainstorming over this very thing last summer when I developed my own email marketing signature. Some of the pointers I found useful were…
1) Don’t use images
2) Keep it simple
3) Include just the relevant information
4) No more than four lines
Remember, it’s an email signature: you don’t need to list your whole life story, just a couple lines will do.
Thanks for yourl insights Doug.
Totally agree Michael. We add relevant awards/accolades, and also links to social media & our blog. We take that one step further, though, and add a teaser line just before the blog link…something that gets attention, just like a tweet does (should).
Thanks for sharing Beth.