Small Ad Agency Winning New Business Despite Economy

Fragmentation of the industry and economic factors are having an impact on the advertising industry. But this San Antonio agency is optimistic and doing more than holding its own.

The Taylor West agency, 23 full time people, is expected to increase its billings of $15.5 million in 2007 to more than $21.8 million in 2008. An increase of 29 percent!

Learn what adjustments the agency made to compete for new business in this San Antonio Business Journal article, Advertising firm is bulking up it’s billings despite economy

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

%d bloggers like this: