According to Bill Tancer, web guru and general manager of global research at Hitwise, a internet tracking company, social networking sites have become the hottest attraction on the Internet, dethroning porn.
Tancer analyzed over 10 million web users to conclude that surfing for porn had dropped in half over the previous decade and the hottest Internet searches now are for social networking site.
Tancer said, “the change in communication patterns is one of the most noticeable shifts in society in the past five years.”
This is significant information for marketers seeking to learn about their audience.
Read the full Reuters article
