Ad Agency New Business Tool: Press Release Grader

Here’s a great new tool as your promote your ad agency using PR. HubSpot’s Press Release Grader evaluates your press release and provides an effectiveness score. This score is based upon basic factors from public relations experts including the language and content of the release, plus advanced factors from Internet marketing experts such as links and search engine optimization characteristics.

Press Release Grader Overview


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Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.


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Fueling Ad Agency New Business

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Don Beehler says:

    Press Release Grader is a good way to get an unbiased second opinion before hitting the send button when e-mailing a press release. I tried it recently and found it to be a handy and helpful tool.

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