Mobile Marketing for Advertising Agencies


Mobile web is huge. There are over 2.8 billion handsets in circulation. Far more mobile devices than PCs. It’s a global phenomenon.

Beyond the numbers, there is vast potential of the mobile web by the way people use these devices:

They’re always on.
They’re always at hand.
They’re always personal, rarely shared.

No other marketing medium can say any of these things.

With the help of a great new service called MoFuse, founded by David Berube, Fuel Lines: Fueling Advertising Agencies New Business, is now available in a mobile version.

MoFuse, or Mobile Fusion, is a web application that allows you to easily and instantly create a mobile version of your agency’s blog or website.

If your blog or website has an RSS feed, they will use that as the main source of content for your new mobile site. This will allow you to create your mobile site using MoFuse and forget about updating it. All you have to do is keep posting to your blog!

You can also create static content pages. This gives you the ability to have pages like About the Blog, Contact, etc.

Users can customize almost every aspect of their mobile site. They can also upload their own custom logo or header image!

MoFuse will create a static link to your mobile site for you to share, it’ll look something like this: You can put a link to your mobile site on your blog for your mobile visitors to click to be redirected to your mobile version. You can also use your own domain name.

FUEL LINES: Fueling Advertising Agencies New Business for your Mobile Phone

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Zinadoo is a similar tool whereby it is a completely free and easy to use mobile website creation tool. In minutes anyone can create and publish their very own mobile website. Users get to customise their site to their own tastes and add some cool interactive features such as videos, images, SMS features etc. Then they can use the many sharing features provided to tell everyone about their mobile site.

  2. Thanks for the info Fiona.

  3. Web designers like to experiment from time to time. Some of the results may be attractive, but do they really add to the overall value of a design, or are they there just to decrease usability?

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