Using Social Media for Advertising Agencies Lead Generation

Your ad agency’s new business program needs to pay attention to social media. Like it or not, Web 2.0 is now mainstream and needs to find its way into your agency’s self promotional mix.  Agencies would be wise to pick technologies like blogs or communities first instead of focusing on what they want to accomplish. Smart marketers recognize that social media work best when used to listen to prospective clients talk about ideas, concerns, and desires — and not for selling.

You should also make sure to execute online tactics like search and email marketing to keep your agency’s lead generation pump primed while integrating social tactics into your new business program.


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Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.


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About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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