Fuel for Thought

“The common failing among agencies seeking new business,” says agency search consultant Bob Lundin, “is their inability or unwillingness to name what they stand for and market themselves on distinguishable differences.”

 

 

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Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.

 

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About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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