Blogging is the rage these days but it isn’t for everybody and it’s not for every ad agency. Here are five reasons NOT to start an agency blog:
- Your target audience doesn’t read blogs. If you prospective clients aren’t the blog-reading type, the time and effort involved in starting and maintaing a blog might exceed the potential benefit.
- Your agency isn’t exactly tech-savvy. If technology just isn’t your agency’s thing, think twice before starting a blog. The learning curve may be to steep to make good business sense. I just wouldn’t let me clients and potential clients know.
- Your agency’s business model isn’t based on a uniqueness. If your ad agency offers services that really don’t differ all that much from those provided by your competitor agencies, there might not be much point in blogging.
- Your to agency is to busy. But when is life not busy at an ad agency. Your clients work may be more important than your own.
- You’re a seller not a writer. You can easily describe your agency in a moments notice. You can clearly articulate how your agency is different without sounding just like all of the other ad agencies.
If you want to know why an ad agency should consider a blog for agency new business, check out some of my other blog post articles:
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Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.