“Sadly, most agencies still don’t get the new space, or if they do, they lightly gloss it over by saying “Oh yeah, we’ve a blog” and when I look, it’s a bunch of self-serving posts written by a variety of different folks with little strategy and few comments.” – Jeremiah Owyang, former Forrester Sr Analyst: Social Computing and current Web Strategist.
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Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.
