Principles are guideposts for your staff that provide the direction they need to make the hundreds of day to day decisions that will determine the success and direction of the agency. This is especially true in regards to new business.
“If you focus on principles, you empower everyone who understands those principles to act without constant monitoring, evaluation, correcting or controlling. Principles have universal application. And when these are internalized into habits, they empower people to create a wide variety of practices to deal with different situations.” – Stephen R. Covey