Fuel for Thought: Bigness Does Not Lead to Greatness

Dan Wieden observed,

“At the end of the day, size and scale isn’t king, relationship is king. And getting bigger doesn’t make relationships easier, it makes them more difficult.”

People want to work with others they know, trust and like. Concentrate on building relationships and the bigness of your agency will take care of itself.

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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