Digital marketing is expected to double within the next four years.
What’s a small to midsize ad agency to do? Outsource their digital marketing? Hire in-house expertise? Purchase or merge with a digital marketing agency? Hide their head in the sand in hopes that this new phenomena goes away?
A new digital marketing consultancy, specific to small and midsize ad agencies, was recently launched to help answer those questions and provide help at a reasonable cost. Convince & Convert is believed to be America’s first digital consulting group devoted solely to helping agencies get better (and more profitable) at digital marketing. The firm improves agencies’ in-house expertise in email marketing, search marketing, Web strategy, Internet advertising, social media, and mobile marketing.
The company specializes in Digital Marketing Audit and Actions, an intensive, 2-day analysis and examination of an agency’s digital capabilities, with a detailed roadmap for improvements. The firm also works with agencies on an ongoing basis to increase in-house digital marketing expertise and profits.
Convince & Convert is led by Jason Baer, a 15-year Internet veteran who has worked with dozens of agencies and hundreds of major companies including: Nike, Fujitsu, Pulte Homes, Cold Stone Creamery, and RJ Reynolds. He founded the award-winning digital marketing firm Mighty Interactive, which he sold to integrated Tempe, AZ agency Off Madison Ave in 2005. He remains a senior consultant to Off Madison Ave.
Jason and I have been conversing for a couple of weeks now. We understand the tremendous potential utilizing social media for ad agency new business. We hope to share some of our thoughts and ideas on how your agency can gain new business with these low cost, easy to use tools in the near future.