To begin a successful agency new business program one of the first steps is to identify your best target audience and build a data base of company information that would include a contact database.
I was recently reintroduced to the services of The List, having been a subscriber some years ago. I was so impressed by all of the new features that I’m now a new subscriber to their premium version.
Ad agency new business directors spend lots of time locating and pre-qualify prospective clients for their agency. The List is a service that provides up-to-date information on a wide range of industries.
You will find comprehensive, up-to-date, contact information. Useful detail such as direct dial numbers, email addresses, titles, personal notes, like an assistants name, is often provided. There are also bios, media spend and agency of record data.
It is worth the cost just for the email addresses to “seed” your agency’s email newsletter that will in turn help to initiate traffic to your agency’s blog or website.
Email and mailing list are easily assembled through a quick search and can be downloaded as an Excel or .cvs file. I’m already spending more of my time executing tactics to win new business and far less time looking for the right contact information.
It would be worth your time to explore The List’s new features by taking a tour yourself. If you like what you find, be sure and ask for a free trial period to try out the service.