I’ve stated before that social media provides some excellent tools for ad agency new business. An agency blog is the central platform to developing a new business program using social media to generate leads. Someone passed on the following resource and I thought it would be a great resource for your agency blog.
The blog post, “The Pocket-sized Guide to Blogging,” is a help for small-to midsize ad agencies that know just enough about blogging to be dangerous! For those new to blogging, they have such information overload that they tend to forget the important steps to a successful blog. This post is an excellent condensed version on how to run a successful blog. The purpose of the post is to provide key principles for a successful blog in one place:
- How to write popular posts
- How to get more comments
- How to think of great posts ideas
- How to stay interesting over the long-term
- How to get more subscribers
The author of this blog is a staff writer at Technorati Top 100 blog ProBlogger.net, editor in chief at 20,000+ subscriber Freelance Switch, and has worked as a staff writer at Daily Blog Tips, Daily Bits, North x East and Freelance Folder.
If you want to read more, check out the full post.