I have a great new business idea for you. Why don’t you write your own book?
A friend of mine, who is the CEO of a highly respected regional ad agency, was fuming. He had to sit through a branding workshop because one of his clients insisted on his presence. Plus, he knew he needed to hear what his client was hearing so he wouldn’t be caught off guard by some enthusiastic idea generated by the workshop speaker.
What he and his client heard was nothing new. No great revelations on branding. Certainly nothing that he had not been telling the client what needed to be done.
The only difference was the person leading the workshop had written a book on branding! The book positioned the speaker as being an expert in the mind of the client. You’ve probably had a similar experience.
Think about the benefits of writing a book. Authoring a book could positively position you and your agency in the minds of your target audience as being an expert in your field. Not to mention the speaking and additional writing opportunities that also puts you in front of prospective clients.
Linda Kaplan Thayer, the CEO of Kaplan Thayler Group, wrote a book, The Power of Nice, that put her agency, on the map. Linda has been featured on The Martha Stewart Show, Nightline, The Today Show, Inside Edition and Fox News to name just a few. There is also the Power of Nice website and Nice Blog.
THE POWER OF NICE
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: It pays to be nice.
Not bad a bad way to promote your ad agency is it.
Why not kill two birds with one stone. Outline a book and then use it to write your agency’s blog. Not only will you have a book at the end of the process but as you write, you will have material to use for your agency’s blog posts, EzineArticles and Enewsletters. Reusing this material will take only minutes to use in other online and offline forms of communication.
Below is the information for a simple way to write your book that will pay immediate dividens for your agency.
WordPress.com provides an easy way to transform a blog site into a book. Instead of writing blog posts you can actually have the book cover, index of contents and chapters. Blogs are normally written in reverse chronological order but through WordPress you can set your blog up so that you can write by chapters.
Here’s how … How to write a book through your WordPress Blog