Ad Agency Hill Holiday dumps website for “all-blog format”

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An ad agency has dumped its website for a blog. But not just any ad agency, one of the best known agency’s in the country, Hill Holiday, has done it. They now have an “all-blog format.” Could this be a trend, perhaps the wave of the future. I predict that it is.

From a new business perspective, I’m convinced that this is what most agencies need to do. But if you don’t have the courage to go to an “all-blog format” at least start an agency blog. Let the blog become the gateway to your agency’s website. Your agency’s static website becomes your online brochure or portfolio piece.

Here are a few of the advantages of an agency blog:

  • Greater search engine optimization
  • Potential clients will better know you and how you think
  • Easy updating
  • Easy RSS integration
  • The ability to add video and audio, quickly I might add
  • Keep your agency relevant
  • Strategic online partnerships
  • Build a devoted online community of potential clients who will already have a sense of knowing your agency. People like to work with people they know

The noted corporate blog strategist, B.L. Ochman said,

“with e-mail, Instant Messages, Websites, newsletters, forums and all the traditional media we already need to read just to keep up, people ask: how can we possibly read blogs too? Well guess what folks, it’s either adapt or die.”

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

Comments

  1. Todd Schnick says:

    Good post. For my small marketing business, I switched to a blog from a static website. (www.intrepid-llc.com) And it has been a dramatic change. I am advising most of my clients to follow the same strategy. And, I agree that this is the trend…

  2. Todd, thanks for the comment. I fully agree.

  3. Spot on. A company blog was our first step, 2009 we’ll see us transition to an all-blog format and advocating blog/CMS for our clients. Thanks for another great post.

  4. Thanks for the heads up on this news, Michael.

    I started a blog for my ad/editorial photography business a few years back so my clients and potential clients could get to know me better. It’s also been a starting point for building the kind of relationships and trust necessary to collaborate successfully.

  5. They did this in 2007 or early 08.
    Ernie Schenck stopped doing stuff on his own site.
    They really need to dump the flash header with portfolio etc- it’s not really practical.
    We’ve been teaching any agency that will listen this for the last 3 years. http://www.websitetology.com
    However, most agencies don’t want to give up the voodoo of flash for something as easy as WP.
    How can you charge clients big bucks for stuff they can do on their own?

  6. Armando,

    Thanks for taking the time to comment and the affirmation regarding blogging. A blog is much more effective than a website.

  7. Thanks so much, Michael; you can not overstate how big this news is. Extremely interesting. 🙂 Next step…total change in agency operations-from agency of record to agency per project. I feel it. All the best, keep enlightening us.

  8. Thanks Harold.

  9. Wow, I just wanted to say I’m so glad I found your blog. I really appreciate you posting this I will bookmark your blog and your RSS feed.

  10. What about a tip on how to get your site noticed?? Like you probably dont have tons of cash to pay for google advertising.. how do you get people to find out about your site?? I know you can list it on podcast and blog directories but there are so many.. how does one come to choose to visit your site?

  11. Emily,

    I have lots of tips in this blog on how to generate traffic to your site. From SEO, to Twitter, email newsletters, etc. If you have the content, then you can repurpose that content through lots of other channels to gain traffic.

  12. We are sure do know NOW how to do it,, very informative

  13. Hey, This is a great thread. I found you on google. Keep up the work.

  14. Thanks James

  15. Great Site! Love your approach to the guitar pure love and science! Keep up the great work

  16. Thanks for making the effort to make clear the terminlogy to the beginners!

  17. Lots of Good information in your posting, I bookmarked your blog so I can visit again in the near future, All the Best, Bertha Suttell

  18. great post thanks a ton

  19. neat stuff, cheers man

  20. Yeah, there’s nothing anyone can do about that.

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