Is it ever a smart idea for an agency to bring in some outside help for itself?
The first agency that I’ve ever heard of outsourcing it’s own branding was the Campbell-Mithun advertising agency, Minneapolis. Campbell-Mithum had been building and reviving brands for clients since the 1930s. Back in 2004, their new CEO, Jack Rooney, decided to hire another ad agency, Cue, also of Minneapolis, for assistance.
Rooney said,”It’s a bit like heart surgery, you can’t operate on yourself.”
Now we all know that advertising agencies are their own worst clients. They hardly ever practice what they preach and are like the cobblers children who have no shoes. But, should an advertising agency ever tap an outside agency to brand/market itself?
Read the article: Agency, Heal Thyself?