New Business Resolutions for Small Agency CEOs

New Years resolutions for ad agency new business

It’s a tradition on New Year’s Eve to announce your New Year’s resolutions.

A list of the things you are going to do better at in the new year. Below are a few suggested new business resolutions that will make this a brighter year for your agency:

  • Resolve to create an integrated New Business Action Plan for the year. Unbelievably, 62% of agencies don’t have a planned new business effort. Remember, this isn’t rocket science. All that you need is a 1-3 page plan that lists key target segments, strategies, timeline and ballpark budget. Having a plan will provide your agency with a focus and direction. Plan the work and work the plan. 
  • Resolve to identify your target audience. More emphasis with a specific new business segments raises your visibility to become the go to agency.
  • Resolve to hire PR help.  Even if you agency has PR capabilities you might want to hire an outside freelancer or PR firm. Agencies generally do a poor maintaining a consistent PR effort for themselves.
  • Resolve to update the agency website. Among businesses looking for new agencies, 93% go to the agency’s website first. Critically review your website. Make sure it presents your brand/positioning and brand character in a clear and compelling way.
  • Resolve to form a new business team and meet regularly to keep the process moving. The key to success is consistency.
  • Resolve to allow between 30 and 40% of your time for new business activities. You are, after all, the “new business ambassador” for your agency.
  • Resolve to stay the course. New business efforts are relational and take time to come to fruition.

photo credit: Mr Magoo ICU via photopin cc

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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