10 Steps to Market Yourself As A Speaker for Ad Agency New Business

May 21, 2013 by
speaking for ad agency new business

Public speaking establishes credibility, a positioning of expertise and can produce a consistent flow of leads.

Speaking at conferences, seminars, workshops and webinars is a tremendous asset for agency new business. Attendees are often highly qualified prospects, who are interested in what you have to say. Many will view you as an expert just because you have been deemed qualified to speak at the event.

As you speak, your audience gets to know you and begin to form a relationship with you.… Continue reading

Filed Under: Agency Presentations Tagged With: , , , , ,

Snow Storm in May?

Winchester TN, graupel,

It looked like snow in my hometown of Winchester, TN yesterday. A soft hail or snow pellets called Graupel covered the ground like snowfall.

The series of photos were taken by  Leanne Hyden McCullough, who shared them on Facebook and stated:

“This first picture was taken at 4:40 this afternoon. The others were taken every 4 minutes with the last one at 4:56. The hail came unbelievably fast! Gotta love Tennessee weather!”

Nine inches of snow pellets had fallen within twenty minutes.… Continue reading

Ad Agencies that don’t have content practices will be scrambling for new business

May 6, 2013 by
The Moroch Agency's Niche Blog

Agencies talk about the value of content marketing but few are doing it and even fewer do it well.

Roper Public Affairs, 80% of business decision-makers said they prefer to get information via articles, not ads. 70% said content makes them feel closer to a company and 60% said content provided by companies helps them make smarter buying decisions.

Agencies are historically bad at new business. They seem to lose their marketing minds when it comes to marketing themselves.… Continue reading

Filed Under: Content Marketing, Digital Marketing, Social Media Tagged With: , , , , , , , , , ,

Ad Agency Positioning

ad agency positioning

photo credit: Finizio via photopin cc… Continue reading

Podcasting for Ad Agency New Business

May 1, 2013 by
Podcast interview of Michael Gass by Trent Dyrsmid

Podcasting is an effective tool for business development, networking, and a positioning of expertise.

Trent Dyrsmid, is an online marketing expert, author, speaker, and the founder of BrightIdeas.co. His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. Trent has produced over 100 episodes. Trent writes,

“Podcasting, if done correctly, can be an incredibly powerful tool for business development, networking, and positioning yourself as a thought leader (which is what content marketing is all about).

… Continue reading

Filed Under: Inbound Marketing, Podcasting, Social Media Tagged With: , , , ,

My Steps for Fueling New Business Through Social Media

April 23, 2013 by
steps for ad agency new business through social media

 Outlining a social media strategy for creating new business opportunities from inbound and content marketing quickly.

strat·e·gy : A plan of action or policy designed to achieve a major or overall aim.

Since I launched my consultancy using social media in 2007, social media has become main-lined into traditional marketing. But, a lot of agencies  were caught “flat-footed” when it caught fire, being fueled by the greatest economic downturn since the Great Depression. Most agencies didn’t jump into the social media arena until 2010.… Continue reading

Filed Under: Content Marketing, Inbound Marketing, Social Media Tagged With: , , , , , , , ,

Ad Agencies: Will 2013 Be the Year 3D Printing Goes Mainstream?

April 15, 2013 by
3d printing advertising agencies

3D Printing is an innovative technology that is sure to impact advertising, marketing and even agency new business. 

“A faster and cheaper alternative to traditional methods of manufacturing is making its way into the mainstream market, and it looks to be changing the way people do business—including advertising.” 3D Printing Buzz

3D printing is a process of making three-dimensional solid objects from a digital model. Objects are created by laying down successive layers of material. This is performed by a materials printer using digital technology.… Continue reading

Filed Under: Agency Leadership, New Business Trends Tagged With: , , ,

Join Me for Mirren Live the 2013 Ad Agency New Business Conference

Michael Gass Mirren New Business Conference Speaker

New York: May 14-15, 2013

The premiere agency new business conference of the year is Mirren. Brent Hodgins,  Managing Partner at Mirren, and his staff do a tremendous job putting together one of the most helpful conferences for business development. There are over 400 agencies in attendance, 50+ speakers in 35+ sessions over 2 jam-packed days.

This year, the conference is focused on three tracks:

  1. Agency Business Models
  2. Advanced New Business Strategy
  3. New Business Tools / Services / Software

I’m speaking in a break-out session on Tuesday, May 14, ”Social Media Marketing Tools that Make New Business Easier.” I hope you will plan to join me.… Continue reading

My 70-20-10 Twitter Formula for Ad Agency New Business

April 2, 2013 by 1 Comment
twitter for ad agency new business

A simple formula for using Twitter more effectively for new business.

I’ve been using Twitter for new business since 2007. It is the leading traffic generator for my website traffic.  One of the best helps I found when I first started using Twitter came from Angela Maiers, educator, author, blogger who leads Maier Educational Services.

Angela developed a simple Twitter Engagement Formula that provided focus and purpose for her participation. She called it the 70-20-10 Formula:

  • 70% Sharing others voices, opinions and tools. 
  • 20% Collaborations, directly responding, connecting and collaborating with others.

    • … Continue reading

Filed Under: New Business Tips, Twitter Tagged With: , , , , , ,

I Have Lost My Most Faithful Companion

April 1, 2013 by
Bracie - poem

Over the past six years I’ve only written content for Fuel Lines that was specifically about agency new business. Rarely have I written anything personal. I hope that you will grant me this exception.

Since starting my consultancy and working from my home office, my constant companion each day has been our tiny Yorkie Terrier, Bracie. When it was time to start my work day and I headed up the stairs, she was always right by my side.… Continue reading

Filed Under: Fuel for Thought