What’s the Most Dangerous Job in Advertising?

The Most Dangerous Job in Advertising

ADWEEK said the most dangerous job in advertising is new business chiefs.

According to a recent Agency-Marketer Business Report from RSW/US, the tenure of a new business director is now 2 years or less. Only 26% of new business directors were viewed as successful. They are under a lot of stress and their position tends to have a short shelf life. 

Why the poor performance?

New business has historically been a problem for agencies.Continue reading

10 Benefits of Inbound Marketing for Ad Agency New Business

10 inbound marketing benefits

 

There is a new model for new business that makes the existing model obsolete.

It may come as a bit of a surprise but, prospects aren’t anxiously awaiting your sales pitch. They’ve heard it a hundred times before from agencies that look, sound and act just like yours. 

New business doesn’t have to be so hard. There is a better way that makes it EASIER. Implementing an inbound marketing program will get prospects reaching out to you without having to use the interruptive type tactics of the past.Continue reading

2015 New Business Conference to be held in Nashville, TN

The Music City Center, Nashville, TN

 

The inaugural Fuel Lines New Business Conference for advertising, digital, media and PR agencies will be held the booming city of Nashville, Tennessee on October 8-9. 

Nashville was recently named among the 15 Hottest American Cities for 2015 and was recently voted by Conde Nast Traveler as one of the top 5 cities to visit. 

The popularity of the TV show “Nashville” has helped boost tourism. Nashville saw 11.8 million visitors in 2013, and the Nashville Convention & Visitors Bureau is predicting a 10% increase in the number of visitors by 2016.

Continue reading

Social Proof: Use Client Testimonials for Ad Agency New Business

testimonials for ad agency new business

Adding recommendations is one of the easiest ways to empower your new business program.

As part of my consulting work I’m asked to review a lot of agency websites from a new business perspective. Just yesterday I was reviewing the website of a large agency in New York. I wasn’t surprised that I didn’t find a single testimonial from a happy client. A good number of agencies neglect to add this important component to their marketing mix.Continue reading

This is My Personal Story In Leading Ad Agency New Business

Michael Gass Fueling Ad Agency New Business

 

Business development has dramatically changed and rainmakers of the past have struggled with the changes.

I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created my new caricature. Ken and I have known each other for years. We’ve seen a lot of changes within the advertising industry, but none as great as what has occurred over the past seven years.

I’ve been in business development almost my entire advertising career. Continue reading

How to Craft an Agency PR Plan That Drives New Business

A Plan That Drive Ad Agency New Business

“A good plan is like a road map: it shows the final destination and usually the best way to get there.” – H. Stanley Judd, Author, Think Rich

While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Whether your agency emphasizes inbound or outbound marketing—or a combination of the two—PR is an important tool that can help you attract attention and generate new business opportunities.Continue reading

Fuel Lines New Business Conference 2015 to Highlight the New Drivers of Agency New Business

Music City Center, Nashville, TN

BIRMINGHAM, Ala., Jun. 9, 2015 /PRNewswire-iReach/ – Michael Gass, founder and president of Fuel Lines Business Development, announced the finalization of details for the Fuel Lines New Business Conference 2015, to be held October 8-9 in Nashville, Tennessee. A Super Earl Registration has already begun.

“New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online. Continue reading

Workshop: A New Approach for New Business – Chicago

Ad Agency New Business Workshop Chicago

The Primary Battle for New Business Has Moved Online. 

This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 24, 2015, in Chicago, Illinois.

This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.

New business has been a problem historically for agencies.Continue reading

How to Use Hashtags for Ad Agency New Business

hashtags for ad agency new business

The use of hashtags within social media creates a great opportunity it improve awareness and reach prospective clients. 

Hashtags are words preceded by the hash symbol(#). Twitter users were the first to use hashtags back in 2007 and are still the primary users, but hashtags are now used a lot on other social media platforms such as Facebook, Google +, Instagram, Pinterest, Tumblr and Vine.

Using hashtags is an easy way to make your content searchable.Continue reading

Ad Agency Network: The Brand Establishment

Russ Cornelius The Brand Establishment

 Guest article written by Russ Cornelius, Managing partner of The Brand Establishment, an association of agencies whose owners are Certified Brand Strategists.

I find it interesting that many agencies still consider brand development as developing a “wow” logo and ensuring that all marketing pieces have consistent messaging and look as if they are from the same organization.  From my perspective, a brand strategy must be developed and it must closely align with an organization’s business strategy.… Continue reading