The Best Pitching Guide Book for Agency New Business

October 14, 2014 by Leave a Comment
win more ad agency new business pitches

The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. 

Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process.

“Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights, say they are dissatisfied with the current internal approach to pitching.”

Pitching doesn’t have to be a crapshoot.… Continue reading

Filed Under: Agency Leadership, Agency Presentations, Best Practices, New Business Tips Tagged With: , , , , , , , ,

The Anatomy of Content Marketing for Ad Agency New Business

October 2, 2014 by Leave a Comment
anatomy of content marketing for ad agency new business

A SMALL agency won BIG business through a strategic content marketing strategy. 

Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong.

Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client news. It tends to be all about the agency. A primary reason the blog does little to create new business opportunities.… Continue reading

Filed Under: Agency Blogs, Agency Leadership, Content Marketing, Inbound Marketing, Social Media Tagged With: , , , , , , , , , , ,

Learn to Say NO for Ad Agency New Business

September 10, 2014 by Leave a Comment
say no for ad agency new business

To be more successful, you’ll need to be less accessible.

Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. 

This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.

Every time I say “no” to something that is not important, I am saying “yes” to something that is.

… Continue reading
Filed Under: Agency Leadership, Content Marketing, Fuel for Thought, Inbound Marketing, New Business Tips Tagged With: , , , , ,

Ad Agencies: An Infographic On the History of Social Advertising

August 22, 2014 by Leave a Comment
the history of social advertising

In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.

My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.… Continue reading

Filed Under: Content Marketing, Inbound Marketing, Social Media, Twitter Tagged With: , , , , ,

Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

August 12, 2014 by Leave a Comment
content marketing for ad agency new business

Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way.

It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.

According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. 

With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos.… Continue reading

Filed Under: Agency Blogs, Best Practices, Content Marketing, Digital Marketing, Inbound Marketing, New Business Trends Tagged With: , , , , , , ,

Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It

August 1, 2014 by Leave a Comment
Jordan Zimmerman Leading Fearlessly

You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him.

I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it.  But, they’re going to be missing some great information that will help them increase their own new business.… Continue reading

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The Best Time to Post, Pin and Tweet for Ad Agency New Business

July 11, 2014 by Leave a Comment
what is the best time to post, pin and tweet

Timing is critical when it comes to engaging with your social media audience.

To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.

Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas.… Continue reading

Filed Under: Agency Blogs, Best Practices, Content Marketing, New Business Tips, SEO, Social Media, Time Management, Twitter Tagged With: , , , , , , , , , , , , ,

The Role of Content for Ad Agency New Business

July 10, 2014 by Leave a Comment
content marketing for ad agency new business

There is a higher degree of trust from prospects when they are reading content from credible, third-party experts.

The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s).

Instead of chasing business, it’s now more important to be found. This makes content an integral part of your new business. program.

There are some important insights to be learned about the effectiveness of content marketing from a recent study commissioned by The Nielsen Company, The Role of Content In Consumer Decision Making.… Continue reading

Filed Under: Agency Blogs, Content Marketing, New Business Tips, Social Media Tagged With: , , , , , , , , , , , , ,

The New Business Metrics Behind Successful Ad Agencies

June 24, 2014 by Leave a Comment
successful ad agency metrics for new business

There ARE strong numbers behind successful advertising, digital, media and PR agencies that are applicable to yours. 

Speaker, writer and ad agency consultant, David Baker led in a Fuel Lines’ webinar: “The New Business Metrics Behind a Successful, Growing Agency”.

David speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He’s worked with 800 firms and in-house departments.

His work has been discussed in the Wall Street Journal, USA Today, Fast Company.… Continue reading

Filed Under: Agency Leadership, Fuel for Thought, New Business Tips, New Business Trends Tagged With: , , , ,

RSW/US Agency New Business Thought Leadership Interview

Michael Gass Ad Agency New Business and Social Media Interview

Helpful tips for small and mid-size agencies in leveraging social to generate thought leadership.

The following is an  interview conducted by Mark Sneider, president of RSW/US, for the Agency New Business Thought Leader Video Series. 

I discuss with Mark the reasons why ad agencies aren’t finding success using social media for new business. 

Agencies are still trying to lead with “brick and mortar” but social media is all about people connecting with other people.

Success begins by identifying with a specific target audience and creating a positioning of expertise.… Continue reading

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